From the press release:

This game for two or more players takes participants into Orange County Choppers (the shop where the show takes place) to face numerous tasks, tight deadlines, unexpected surprises and the wrath of Paul, Sr. himself. It features hundreds of challenges, games, trivia and clips, and is hosted by Mike Rowe, the official voice of American Chopper. Each space on the board corresponds with on screen action, and players must answer questions to earn bike parts in six different production stages for the win