Fifteen-year-old Ichigo Kurosaki never asked for the ability to see ghosts — he was born with the gift. When his family is attacked by a Hollow — a malevolent lost soul — Ichigo encounters a Soul Reaper and absorbs her powers. Now, he's dedicating his life to protecting the innocent and helping tortured souls find peace....

The Bleach Trading Card Game is based on the hit animated TV series SHONEN JUMP BLEACH™ from VIZ Media airing on Cartoon Network. Marketing plans include both retail and consumer initiatives such as free retailer-only promo kits, Premier Sneak Peek events, a wrapper redemption program and more.

Tournament kits containing support for a 20-player event including exclusive promo cards and assorted premium items such as playmats and deck boxes are to be available...

Premiere -
Released May 2007: 250+ card set + Guardian cards,

Soul Society -
Released Aug 2007: 110 card set + 10 card Soul Reaper Subset

Seireitei -
Released Nov 14th 2007: 110 card set + 10 card Soul Reaper Subset

Bankai -
Released April 2008: 280+ card set + Guardian cards.