Based on the NBC Radio game show, the main premise was giving away $1,000 per week by calling a name randomly chosen from the phone book and awarding the money to whoever answered the phone, provided s/he was already tuned in to the broadcast.

So how could this translate to a board game? Well, it attempts to recreate the excitement of waiting at home for the call, containing 12 rotary dial phone disks, a pot filled with "gold" pieces, a dice cup, paper money, and tally sheets.